Hi, I'm
Okikiola Babalola
I am a skilled and versatile digital marketing expert with experience in a range of areas, including content writing and SEO, social media, email marketing, paid advertising, analytics, and more.
I believe that the key to successful digital marketing is capturing people's attention and imagination, and I always strive to bring a fresh and exciting perspective to every project. Whether I'm crafting compelling content, designing eye-catching visuals, or developing cutting-edge campaigns, my goal is always the same: to make a lasting impression that will keep people coming back for more.
What I Do
SEO (Search Engine Optimization)
Boosting organic visibility through on-page optimization, keyword strategy, and technical SEO audits to help websites rank higher and drive long-term traffic.
Paid Advertising
Creating and managing high-performing ad campaigns across Google, Meta, Reddit and more, maximizing ROI with strategic targeting and compelling creatives.
Content Strategy & Writing
Crafting compelling, brand-aligned content across blogs, social media, landing pages, etc, delivering messaging that connects, converts, and complements your broader digital goals.
Social Media Management
Managing online presence with tailored content calendars, engagement strategies, and analytics tracking to grow brand awareness and foster online communities.
Email Marketing
Designing and executing effective email campaigns that nurture leads and increase customer retention using segmentation and personalized messaging.
Analytics & Reporting
Translating numbers into narratives with marketing dashboards and actionable insights, so every decision is backed by performance data.
Some Of My Favourite Projects
Content Strategy • Social Media Management • Paid Ads • SEO • Email Marketing • Copywriting • Guest Experience Design • Local SEO
Challenge
Marina Motel had a digital presence but it lacked engagement and consistency. They needed a more compelling online presence that reflected their unique charm and attracted potential guests.
My Role & Strategy
As the digital marketing strategist, my approach focused on leveraging user-generated content, enhancing local SEO, and creating relevant content to boost guest engagement and online discoverability.
Execution Highlights
- Curated and reposted UGC from guests on Instagram and Facebook to build authenticity and encourage more shares.
- Optimized bios on Instagram, Facebook, Twitter, and LinkedIn to communicate brand value instantly.
- Improved local search visibility by optimizing Google My Business and Apple Maps listings.
- Created targeted blog content highlighting the motel’s amenities and nearby attractions.
- Developed a social content calendar sharing local SF attractions, nearby hotspots, guest reviews, and city events.
- Ran Google and Meta ads to drive targeted visibility and bookings.
- Designed email campaigns to re-engage past guests with personalized messaging segmented by demographic and travel patterns.
- Developed guest experience guides on the website, including city itineraries and motel-specific how-tos.
Results
- Significant boost in social media engagement and user-generated content.
- Increased organic search visibility through local SEO optimizations.
- Higher CTR and booking inquiries through paid advertising.
- Enhanced guest experience with useful on-site content and email re-engagement.
- Strengthened brand presence and visibility across platforms.
Brand Strategy • Social Media Marketing • SEO • YouTube SEO • Paid Ads • Campaign Management • Content Strategy • Community Engagement
Challenge
Lodge Compliance was a new brand with no digital footprint. They needed a full-scale strategy to build online visibility, develop their brand identity, and attract an audience across various channels.
My Role & Strategy
I led the digital rollout from the ground up, defining the brand identity, creating essential assets, and launching their online presence. I initiated and managed their social media accounts, developed a visual and content strategy, and built a consistent brand narrative across platforms. I also introduced an engagement strategy to tap into relevant communities on Reddit and position Lodge Compliance as a thought leader in their niche.
Execution Highlights
- Built a cohesive brand identity and asset suite.
- Launched social media channels and implemented a content schedule.
- Worked with a team to produce and optimize YouTube videos (SEO included).
- Set up essential analytics and tracking tools like Google Analytics and Search Console.
- Improved website SEO significantly, driving measurable search ranking increases.
- Launched targeted Google Ads and managed campaigns on web and social.
- Executed Reddit engagement strategy to boost organic visibility and authority.
Results
Lodge Compliance transitioned from having no digital presence to ranking for core keywords, gaining traction on social media, and building a recognizable brand voice. Their Google Ads and SEO efforts started generating consistent traffic, while the social and Reddit strategies began shaping a loyal online community.
Social Media Management • Content Strategy • Marketing Campaigns • Email Marketing • Community Engagement • Copywriting
Challenge
KOF Sports Cafe, a vibrant Nigerian restaurant in Bowie, Maryland, had great food and a loyal customer base, but their digital presence didn’t reflect their energy or potential. They needed a consistent social strategy, more engaging content, and campaigns that could drive real business results both online and in-store.
My Role & Strategy
As the digital lead, my focus was to build a cohesive and engaging digital presence that translated the café’s cultural vibe into a strong online identity. This meant developing a clear content strategy, managing social media across platforms, and running targeted campaigns that built community and drove sales.
Execution Highlights
- Developed a multi-platform content strategy that blended food visuals, customer testimonials, Nigerian culture, and local community content
- Managed and scheduled consistent posts on Instagram, Facebook, and Twitter to boost reach and engagement
- Led the Thanksgiving Jollof Campaign in 2020, a culturally resonant marketing push that sold out pre-orders and maxed out holiday sales
- Designed email campaigns with mouth-watering visuals and clear calls-to-action to promote events, new menu items, and seasonal specials
- Wrote blog content and newsletters to share behind-the-scenes stories, chef spotlights, and food education to build deeper customer connections
- Responded to customer inquiries, DMs, and reviews to humanize the brand and create a sense of community
- Created promo materials and digital flyers for events including game nights and weekend specials
Results
- The Thanksgiving Jollof Campaign led to record-high pre-orders and a fully booked Thanksgiving service in 2020
- Consistent social media management boosted engagement and grew the café’s online following
- Increased foot traffic and online orders through strategic promotions and local community alignment
- Strengthened the brand’s voice, built loyalty among local Nigerian-Americans, and established the café as a cultural hub in Bowie
Brand Identity Design • Content Strategy • Social Media Management • Campaign Development • Community Engagement • Graphic Design
Challenge
AWỌ, a social justice nonprofit, sought to establish a digital presence that reflected its mission to connect people across racial, economic, and cultural divides. At the time, they had no active online presence or defined visual identity. They needed strong branding, social media direction, and campaigns that could engage diverse audiences and inspire community action.
My Role & Strategy
As the creative and digital strategist, my goal was to build AWỌ’s brand identity from the ground up and launch an organic social media presence that would foster connection and awareness. I focused on crafting an inspiring visual identity, creating purposeful content, and designing campaigns that communicated the organization’s values and impact.
Execution Highlights
- Designed AWỌ’s complete brand identity, including logo, color palette, and typography, to reflect cultural depth and inclusivity.
- Launched and managed social media accounts across Instagram, Facebook, and Twitter to kickstart community growth.
- Created a consistent content strategy that combined educational posts, inspiring quotes, and community-driven storytelling.
- Designed event flyers and promotional materials to drive participation and awareness for AWỌ’s workshops and programs.
- Developed and ran the Hidden Figures Campaign during Black History Month 2021 to celebrate underrecognized Black heroes and strengthen audience engagement.
- Crafted captions and visuals that resonated emotionally with followers, encouraging shares, conversations, and solidarity around AWỌ’s mission.
Results
- Established a cohesive and inspiring brand identity recognized across all digital touchpoints.
- Grew AWỌ’s social media presence organically from launch, building an active and engaged online community.
- Increased visibility and event participation through strategic social content and design consistency.
- Strengthened AWỌ’s online voice as a unifying force for education, empathy, and cultural connection.
Content Strategy • Social Media Management • Campaign Development • Copywriting • Community Engagement • Brand Strategy • Paid Ads
Challenge
Lumilearn, an emerging edtech platform tailored to Africa, was preparing to enter the market but needed a strong digital foundation to establish credibility and attract its first users. The challenge was to define the brand’s voice, create awareness among students and teachers, and drive large-scale signups despite being a new entrant in a competitive education space.
My Role & Strategy
As part of the brand’s early marketing team, my role was to shape Lumilearn’s digital identity and launch strategy from the ground up. I focused on developing a unified content direction, building online communities, and creating campaigns that would position Lumilearn as an accessible and impactful learning platform for African students and educators.
Execution Highlights
- Revamped Lumilearn’s social media presence with a clear, consistent brand voice and visual identity.
- Wrote creative briefs and guided designers to ensure cohesive visuals across all platforms.
- Developed video scripts and blog posts that introduced Lumilearn’s mission and built anticipation for launch.
- Planned and participated in community and industry events to better understand audience needs and refine messaging.
- Engaged social media communities with interactive posts, Q&As, and user spotlights to build trust and awareness.
- Designed and ran targeted ad campaigns, including Free Summer Classes ads for students and recruitment campaigns for teachers.
- Collaborated with the product and content teams to ensure marketing aligned with user experience and platform goals.
Results
- Successfully launched Lumilearn’s brand presence across social media and digital platforms.
- Achieved over 12,000 sign-ups within the first three months through strategic campaigns and audience engagement.
- Built strong brand awareness and trust among both student and teacher communities.
- Established Lumilearn as a credible, community-driven edtech brand in the African education space.
Contact Me
okikiolababs@gmail.com
@kikie_ola
© 2026 by Okikiola Babalola.