Okikiola Babalola
okikiolababs@gmail.com
SUMMARY
A true visionary with a passion for excellence, I am a master at uncovering efficient solutions to complex challenges. Boasting a diverse background in project management, web development and digital marketing, I bring a wealth of knowledge to the table when it comes to creating unforgettable campaign experiences. With a sharp analytical mind and a talent for leading cross-functional teams, I have a proven track record of delivering world-class products that leave a lasting impact. My unparalleled time management skills, adaptability, and unwavering commitment to teamwork and clear communication make me an asset to any organization. But it's my dedication to continuous improvement and my insatiable thirst for knowledge that sets me apart, driving me to constantly push boundaries and make significant contributions to any team I'm a part of.
EXPERIENCE
Lumilearn, Nigeria — Content & Audience Engagement Executive
Apr 2025 - Present
- Develop and execute content strategies aligned with audience interests and platform trends.
- Drive community growth and engagement across digital channels, including social media and email.
- Collaborate with cross-functional teams to plan and distribute educational content.
- Monitor analytics and engagement metrics to refine content and campaign effectiveness.
- Lead audience segmentation and personalization efforts to boost retention and interaction.
Macaulay Gidado, USA — Digital Project Manager (Web & Marketing)
Apr 2022 - Mar 2025
- Led digital campaigns, ensuring timely, budget-conscious, and high-quality execution.
- Managed cross-functional teams for marketing, web development, and content creation.
- Developed and optimized WordPress websites, improving functionality and SEO rankings.
- Automated workflows with Zapier, Notion, and Airtable, enhancing project efficiency.
- Monitored and analyzed performance metrics, refining strategies for business growth.
Virtual Tribe Africa, Nigeria — Project Manager & Digital Marketing Analyst
Dec 2021 - Feb 2025
- Designed and maintained project timelines, ensuring smooth communication with stakeholders.
- Executed marketing strategies across social media, email, and web platforms.
- Integrated SEO and content strategies to improve website visibility and user engagement.
- Developed e-commerce solutions using WooCommerce and Shopify with payment integrations.
Virtual Tribe Africa, Nigeria — Digital Marketing Manager
Feb 2021- Dec 2021
- Led SEO and content marketing strategies that increased client website traffic and rankings.
- Created compelling marketing content using Microsoft Office, Canva, and WordPress.
- Analyzed campaign metrics to refine strategies and boost conversion rates.
Virtual Tribe Africa, Nigeria — Social Media Marketing Manager
Oct 2020- Feb 2021
- Managed clients' social media presence, fostering community engagement and brand growth.
- Developed data-driven social media campaigns that enhanced audience reach and interaction.
- Used analytics tools to measure and refine content strategy.
Xperts Emprise Gaming Crew, Nigeria — Marketing Executive
Feb 2019 - May 2020
- Managed multi-channel marketing campaigns, boosting brand awareness and audience engagement.
- Developed strategic marketing plans, coordinating cross-functional teams for execution.
Genesis 1, Nigeria — Content Director & Media Manager
Feb 2019 - May 2020
- Directed video production and social media content, enhancing brand reach and audience engagement.
- Managed sales initiatives for media offerings, expanding client reach and revenue streams.
EDUCATION
University of Ibadan, Ibadan, Nigeria - BSc Zoology.
2016 - 2019
INTERNSHIPS
Shodex Beautification Landmark - Undergraduate Intern.
Apr 2019 - Jun 2019
The University of Ibadan Teaching and Research Farm - Undergraduate Intern.
Feb 2018- Apr 2018
CERTIFICATE COURSES
Project Management Fundamentals - IBM SkillsBuild
2022
Workflow Specialist Course - Asana
2025
SKILLS
Project Management & Leadership
Agile & Scrum | Project Planning & Execution | Risk & Budget Management | Stakeholder Collaboration | Performance Tracking | Process Optimization
Digital Marketing & Growth Strategies
Content Marketing | SEO | PPC Advertising | Social Media Marketing | PR & Communications | Email Marketing | Marketing Automation | Campaign Management
Web Development & Technical Expertise
No-Code Web Development (WordPress, Brizy, Elementor, Webflow, Shopify)
Website & Landing Page Design (UX/UI, CRO, SEO Optimization)
E-commerce Development (WooCommerce, Shopify, Payment Integrations)
Automation & Workflow Optimization (Zapier, Make, Airtable, Notion)
Analytics & Performance Optimization (Google Analytics, Search Console, SEMrush)
Soft Skills
Strong communication | Problem-solving | Team leadership | Adaptability | Time Management
Contact Me
okikiolababs@gmail.com
@kikie_ola
© 2026 by Okikiola Babalola.